Held a training on "Strategic Communication"

  Held a training on "Strategic Communication" on the organization of public relations and communication work in science and higher education at ADA University, organized by the Ministry of Science and Education (MSE) and the State Agency for Science and Higher Education (SASHE). The event was attended by employees of the departments of public relations of scientific and educational institutions that are under the SASHE, including Associate Professor Mahir Zeynalov, Head of Department of the Public Relations of the Institute of Economics at MSE.
  Speaking at the opening of training, MSE Chief of Staff Matin Karimli noted the importance of training for employees working in scientific, higher and secondary specialized educational institutions, also the importance of establishing internal communication and properly organizing crisis communication. 
  Director of SASHE Ulker Sattarova spoke about the priority areas of scientific and educational institutions in the field of work with the media and public relations and answered the questions of the participants.
  At the training, experts of public relations Veli Alibayov and Emin Huseynzade gave participants information on organizing internal communication, developing effective messages, organizing feedback, and preparing an effective story for the target audience. 
  In the following sessions, media and communications expert Vugar Zifaroglu provided a training on relations with the media, content preparation for the media, forms of delivering service information through the media, visual communications expert Farid Rzazadeh on incorporating visual elements into the story, and digital media expert Shafag Mehraliyeva on preparing a communication plan (economics.org.az).