XSEM was appointed to coordinate and manage a one day conference and exhibition for members and non-members of the Keychoice Broker Network. The aim of the first time event was to provide a forum for their community to network, engage and debate industry issues. The agenda included a mixture of plenary sessions, workshops, training sessions and breakouts.
The venue brief was:
- Central location
- Capacity for 1,000+ delegates
- Exhibition hall to hold over 30 exhibitors/sponsors plus attending delegates
- Conference layout to hold plenary sessions, breakouts and workshops
- Onsite catering for a working lunch and breaks/refreshments
- Evening drinks reception
- Accommodation options with a room block under a group rate
- Transport links and parking for travelling delegates
SOLUTION
Telford International Centre was the chosen venue for the event. 24 industry professionals served as speakers, in addition to 2 high-profile keynote speakers. A one-stop-shop website was designed and built and served as a conference information guide, registration database and exhibitor portal.
A detailed marketing plan to increase awareness and gain maximum uptake of attendees was produced and executed. The plan included print production, email blasts and social media feeds. XSEM created, designed and distributed marketing materials by utilising in-house expertise and trusted partner suppliers
XSEM provided full management of the project plan, budget and conference logistics from start to finish.
